News Corp subsidiary Move Inc., operator of®, has completed its acquisition of Opcity

“Consumers and agents use® for one primary purpose – to buy or sell a home,” said Ryan O’Hara, CEO of Move, Inc. “This acquisition will help us bring buyers, sellers and agents together with as much simplicity, efficiency and choice as possible. The addition of Opcity to our portfolio will align with our strategy to enhance the experience of consumers, while providing our industry partners with more opportunities to connect with clients and grow their businesses.”

Opcity partners directly with brokers and we commit to a shared success model, where we only win when your agents win.

If you are already purchasing or generating leads from®, take advantage of Opcity’s proven conversion process to help start closing more business from online leads. We convert leads at 3-5x the industry average, providing more value from your investment and a better agent experience.


Why sign up for Opcity?

  • Beat the competition: Our team of 300+ ISAs calls the majority of leads within 4 seconds of online inquiry (oftentimes while they are still on the listing page), and screens the leads for intent to buy, price point, desired zip code, and more.

  • Live agent connect: When we have an interested home buyer or seller on the line, we connect them via a live three-way phone transfer to agents and lenders.

  • Close more transactions: Our shared success model means we are committed to seeing leads through from introduction to close. We take on the burden of agent accountability and provide systems to track all of your leads and their progress.

  • Receive more leads: Not only will you receive leads from®, but your agents will also be connected to leads from the dozens of other lead sources that Opcity works with. These leads are available at no upfront cost to you. Our call center makes over 1.5M calls each month to interested home buyers and sellers.