Focus on growing your business, not screening online leads. As the #1 purchaser of internet real estate leads in the United States, Opcity speaks to hundreds of qualified borrowers every day and screens them for intent to buy so you only speak with people are who are actually interested in more information on the mortgage process. 

Receive live transfers to borrowers who meet your referral criteria within minutes after their initial inquiry. 

Request a demo
Motivated Home Buyers

Did You Know?



If an online lead is not contacted within 5 minutes, the probability of closing drops by 400%.



Companies take 42 hours on average to respond to online inquiries.



78% of consumers work with the first person who reaches out to them.



72% of online leads are never called.

The Opcity Difference

Opcity contacts leads faster and more often than any other solution in the market. Our team of 400 inside sales agents call leads from 7am to 11pm, 365 days a year. We beat the competition so our partners can win the business.

We connect consumers to loan officers before they speak with an agent to make sure everyone has the correct expectations. We have found this leads to a higher chance of success.

Once a potential borrower is transferred, we send you the consumer’s information in real-time so you can begin marketing yourself right away. Opcity is more than just your sales team, we’re a trusted technology provider for mortgage lenders.

Meeting a consumer earlier in their journey puts you in a position to be their trusted advisor throughout the process and will lead to future referral business. We also introduce you to the agent on the account, expanding your professional network.

Leads that are screened by Opcity and sent to agents convert to close at 3-5x higher than the industry average. This results in more consumers reaching the closing table, and more loan origination opportunities.

Manage your agent and consumer connections to make sure nothing slips through the cracks. Our lender portal provides insights and analytics into how your agent and consumer connections are performing, and how they progress through the sales cycle

We all want the same thing, more closes! Opcity’s process is designed to better serve the consumer and guide them through the home buying process, so they talk to the right people at the right time.

Meet Active Agents-1

Types of Leads Provided:


  • Conventional Buyer Leads

  • VA Mortgage Loans

  • Refinance


All leads provided by Opcity are prescreened by our trained inside sales team to ensure we only transfer you to people who are actually interested in buying a home.

What Our Partners Say


How it Works

  1. We send an SMS notification that a referral is available when we have a buyer on the phone who is not prequalified for a mortgage. Click to indicate you would like to speak with this consumer about their financing options.
  2. An Opcity rep calls you within seconds to share details about the home buyer and connect you via a three-way phone call.
  3. Opcity exits the conversation and calls the client back 10 minutes later to connect them with a compatible agent within our network.
  4. After the call you are introduced to the agent to begin collaborating on behalf of the client. This enables you to market yourself right away and secure a spot not only on this contract, but for many future deals.

Not available? No problem! If you are unable to speak right away, we will send you an email with the referral’s basic information attached. Reach out to them as soon as possible to answer their mortgage questions.

Opcity has developed a proven formula for converting online leads, and it starts with getting consumers and professionals on the phone at the same time.

Request a Demo