We've Cracked Online Lead ROI

Our data-driven, human-powered approach helps our clients increase close rates by 3-5x the industry average. There are two key services we offer:

Opcity Referrals

OUR LEADS, REFERRED TO MATCHED AGENTS
  • We take on the upfront risk of buying & screening online leads
  • We connect ready clients with your agents
  • You pay a referral fee only on closed transactions
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Broker Lead Accelerator

YOUR LEADS, SCREENED & OPTIMIZED
  • We act as the inside sales & performance management department for your brokerage
  • We screen your leads, assign them to your agents, and monitor follow up to drive closes
  • You pay a fee per lead and a reduced referral fee on closed transactions
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Are you ready to increase your close rate by 3-5 times?

Opcity Referrals

Let us sort through the haystack of online leads for you. Our system is designed to maximize efficiency, automate accountability, and increase your close rates.

Speed to Lead

Opcity responds to most inquiries in 60 seconds. Our trained call-center staff dials from 7 AM to 11 PM, 7 days a week. Since most clients go with the first agent to contact them, this gives you a significant advantage.

Screening

Our reps screen out looky-loos and define a client’s home search criteria and any special needs. Our referrals are serious about buying a home in your coverage area and are ready to make an appointment.

Agent Matching

We use a proprietary matching algorithm is based on 17 years of transaction data to predict which agent is most likely to close the deal.

Live Phone Transfers

Every client is personally introduced to their matched agent in a live phone transfer.

Real-Time Mobile Dispatch

Referrals are sent in real time through our SMS dispatch platform and our mobile app. The first agent to click the text wins the lead.

Ongoing Monitoring

We track every referral to ensure that it’s progressing toward a close. If progress stalls, our pipeline team calls clients & agents to troubleshoot. Accountability is built in.

Performance Dashboard

View your pipeline in real time with details down to the individual agent and lead level.

Only Pay on Close

Our business is helping you grow yours. Only pay on closed transactions.

Speed to Lead

Opcity responds to most inquiries in 60 seconds. Our trained call-center staff dials from 7 AM to 11 PM, 7 days a week. Since most clients go with the first agent to contact them, this gives you a significant advantage.

Screening

Our reps screen out looky-loos and define a client’s home search criteria and any special needs. Our referrals are serious about buying a home in your coverage area and are ready to make an appointment.

Agent Matching

We use a proprietary matching algorithm is based on 17 years of transaction data to predict which agent is most likely to close the deal.

Live Phone Transfers

Every client is personally introduced to their matched agent in a live phone transfer.

Real-Time Mobile Dispatch

Referrals are sent in real time through our SMS dispatch platform and our mobile app. The first agent to click the text wins the lead.

Ongoing Monitoring

We track every referral to ensure that it’s progressing toward a close. If progress stalls, our pipeline team calls clients & agents to troubleshoot. Accountability is built in.

Performance Dashboard

View your pipeline in real time with details down to the individual agent and lead level.

Only Pay on Close

Our business is helping you grow yours. Only pay on closed transactions.

We convert inquiries into closes at 3-5x the industry average.

Broker Lead Accelerator

We work your leads

Focus on what you do best. Let Opcity do the heavy lifting of screening online inquiries so your agents speak only to ready clients.

Instant Response

We call a majority of new leads in less than 1 minute. Our US-based call center is open from 7am-11pm, 7 days/week. Prospects are contacted via text in off hours.

Rigorous Follow Up

We make up to 26 attempts to contact a lead over a multi-month campaign to make sure nothing slips through the cracks.

Qualified Opportunities

We pre-screen your leads, filter out the tire-kickers and connect only the motivated buyers & sellers to your agents on a live phone call.

Smart Lead Assignment

Our matching algorithm assigns leads to the agent in your brokerage who is most likely to close the deal.

True Agent Accountability

We stay on top of your agents to make sure all active leads are updated weekly and provide you a Broker Dashboard for real-time insights.

No Lost Leads

If an agent isn’t actively working a lead, we reconnect with the client and reassign to another agent — ensuring maximum ROI from your lead investment.

Instant Response

We call a majority of new leads in less than 1 minute. Our US-based call center is open from 7am-11pm, 7 days/week. Prospects are contacted via text in off hours.

Rigorous Follow Up

We make up to 26 attempts to contact a lead over a multi-month campaign to make sure nothing slips through the cracks.

Qualified Opportunities

We pre-screen your leads, filter out the tire-kickers and connect only the motivated buyers & sellers to your agents on a live phone call.

Smart Lead Assignment

Our matching algorithm assigns leads to the agent in your brokerage who is most likely to close the deal.

True Agent Accountability

We stay on top of your agents to make sure all active leads are updated weekly and provide you a Broker Dashboard for real-time insights.

No Lost Leads

If an agent isn’t actively working a lead, we reconnect with the client and reassign to another agent — ensuring maximum ROI from your lead investment.