We've Cracked Online Lead ROI

More and more consumers are beginning their real estate process online, but sifting through online inquiries costs valuable time and money. Most brokerages are generating a negative return on online leads, but can’t ignore this trend. Opcity's data-driven, human-powered approach helps our clients increase close rates by 3-5x the industry average.

Opcity Referrals

We take on the upfront risk of buying & screening online leads and connect ready clients with your agents. You pay a referral fee only on closed transactions. It's a no risk, no obligation way to start working with more motivated buyers and sellers.

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Conversion Accelerator

We act as the inside sales & performance management department for your brokerage. We screen & assign your leads and monitor agent follow up to turn them into closes. You pay a fee per lead and a reduced referral fee on closed transactions.

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Are you ready to increase your close rate by 3-5 times?

Opcity Referrals

Let us sort through the haystack of online leads for you. Our system is designed to maximize efficiency, automate accountability, and increase your close rates.

Speed to Lead

Opcity responds to most inquiries in 60 seconds. Our trained call-center staff dials from 7 AM to 11 PM, 7 days a week. Since most clients go with the first agent to contact them, this gives you a significant advantage.

Screening

Our reps screen out looky-loos and define a client’s home search criteria and any special needs. Our referrals are serious about buying a home in your coverage area and are ready to make an appointment.

Agent Matching

We use a proprietary matching algorithm is based on 17 years of transaction data to predict which agent is most likely to close the deal.

Live Phone Transfers

Every client is personally introduced to their matched agent in a live phone transfer.

Real-Time Mobile Dispatch

Referrals are sent in real time through our SMS dispatch platform and our mobile app. The first agent to click the text wins the lead.

Ongoing Monitoring

We track every referral to ensure that it’s progressing toward a close. If progress stalls, our pipeline team calls clients & agents to troubleshoot. Accountability is built in.

Performance Dashboard

View your pipeline in real time with details down to the individual agent and lead level.

Only Pay on Close

Our business is helping you grow yours. Only pay on closed transactions.

Speed to Lead

Opcity responds to most inquiries in 60 seconds. Our trained call-center staff dials from 7 AM to 11 PM, 7 days a week. Since most clients go with the first agent to contact them, this gives you a significant advantage.

Screening

Our reps screen out looky-loos and define a client’s home search criteria and any special needs. Our referrals are serious about buying a home in your coverage area and are ready to make an appointment.

Agent Matching

We use a proprietary matching algorithm is based on 17 years of transaction data to predict which agent is most likely to close the deal.

Live Phone Transfers

Every client is personally introduced to their matched agent in a live phone transfer.

Real-Time Mobile Dispatch

Referrals are sent in real time through our SMS dispatch platform and our mobile app. The first agent to click the text wins the lead.

Ongoing Monitoring

We track every referral to ensure that it’s progressing toward a close. If progress stalls, our pipeline team calls clients & agents to troubleshoot. Accountability is built in.

Performance Dashboard

View your pipeline in real time with details down to the individual agent and lead level.

Only Pay on Close

Our business is helping you grow yours. Only pay on closed transactions.

We convert inquiries into closes at 3-5x the industry average.

Conversion Accelerator

Opcity's data-driven, automated approach enables our broker partners to extract more value from their leads while focusing on what they do best.

Unmatched Speed to Lead

Our call center fields most inquiries in 60 seconds.

Smart Lead Assignment

Our matching algorithm assigns leads to the agent in your brokerage who is most likely to close the deal.

True Agent Accountability

Automated nudges prompt your agents to reach out to clients in a timely manner and take next steps. Our pipeline team also monitors every referral in our system to ensure it’s progressing toward a close. If the process stalls, a member of the team will reach out to both client and agent to get things back on-track.

Single Performance Platform

Integrating all of your lead sources into the Opcity platform allows you to track ROI by source and use our analytics suite for enterprise-level insights on maximizing your business.

Lead Incubation

We filter, nurture, and follow up on leads so your agents speak only to ready clients.

Lead Recapture

If an agent isn’t actively working a lead, we can reassign it so it doesn’t get lost.

Unmatched Speed to Lead

Our call center fields most inquiries in 60 seconds.

Smart Lead Assignment

Our matching algorithm assigns leads to the agent in your brokerage who is most likely to close the deal.

True Agent Accountability

Automated nudges prompt your agents to reach out to clients in a timely manner and take next steps. Our pipeline team also monitors every referral in our system to ensure it’s progressing toward a close. If the process stalls, a member of the team will reach out to both client and agent to get things back on-track.

Single Performance Platform

Integrating all of your lead sources into the Opcity platform allows you to track ROI by source and use our analytics suite for enterprise-level insights on maximizing your business.

Lead Incubation

We filter, nurture, and follow up on leads so your agents speak only to ready clients.

Lead Recapture

If an agent isn’t actively working a lead, we can reassign it so it doesn’t get lost.