Of the 40,000 real estate agents that Opcity partners with across the United States, there are some that stand out as top performers. These are agents who see a higher close volume and more transactions from Opcity referrals than the average agent.
What are these folks doing differently? And how can you emulate their success?
We’re here to tell you how! By following these tips, and using Opcity as a resource, you will close more deals from internet leads. The more successful you are, the more opportunity you’ll have to claim a greater number of Opcity referrals at higher price points.
Practice Speed to Lead
Responding quickly to a lead is important; in fact, it’s so important that if a lead is not contacted within 5 minutes of their inquiry, the likelihood of closing them into a customer decreases by 400%. The good news is Opcity takes care of most of that for you. We contact the majority of leads we purchase within 4 seconds or less of their online inquiry, beating out the competition and making sure our agents speak to these clients first.
Once we get a motivated prospect on the line, we rely on quick replies from our agents to turn this lead into a customer. When we send out a lead alert, it is important to be lightning quick if you would like to claim that lead. Our most successful agents see a click-to-claim time of 10 seconds or less.
This is referring to the average time it takes you to click “Claim” on a lead that is sent your way.
Remember, there is a client on hold when we send out notifications, and the quicker we can connect them with an agent, the happier and more receptive they will be during that first phone call.
Only click-to-claim if you are ready to take the call. As soon as you accept a lead, we will begin the live-transfer.
To avoid hurting your stats, if you will be on vacation or out of office, you may snooze alerts or set office hours for yourself in your Referral Manager. This way we won’t send leads when you are unavailable.
Meet with Clients Face-to-Face
Opcity is the number one purchaser of online real estate leads in the United States, so we have A LOT of data on what it takes to take an internet lead and turn it into a successful close. Based on this data that we have collected over the past three years, we realized there is a key indicator of whether or not a deal will close.
Of the 16,000 homes that have closed through an Opcity introduction this year, 90% of closes happened when the agent and the client met within the first 12 days of being introduced. Ninety percent!
Whether it’s meeting for coffee, lunch, or an open house, meeting your clients in-person within 12 days of being introduced will set you up for a higher chance of success.
Master the Art of the Follow Up:
Leads in the Referral Manager must be updated at least once every seven days. The goal is to ensure these clients remain top of mind. It’s easy to forget about prospects in the hustle and bustle of the job, so this is a light reminder to reach out. This is a long sales cycle and ensuring clients think of you when they are ready to make a purchasing decision is very important to a successful transaction.
This also shows us that you are committed to the referrals we send you and are actively working with these clients.
You can update that there is “No Change” for the week, put clients who will have a longer sales cycle in a long-term hold where you only need to update once a month, and release leads that are not a good fit for you back to Opcity. Doing all of these things will help you be more successful.
Opcity matches the right lead, to the right agent, at the right time. We use data and a complex matching algorithm to determine which agent in our system has the highest chance to turn that lead into a customer.
Our algorithm collects data on your performance, and once we see positive interaction with the platform, and more closes accrue, you will be sent more buyer and seller leads at higher price points.
Top agents on our platform close between 10-18% of the referrals we transfer.
Something to keep in mind—leases count as closes too and this will help you move up faster to those higher price points and seller leads.
The more successful you are with Opcity, the more freedom you will have to change your settings, including filtering out lower price points and being more selective with zip codes. When you are just getting started with Opcity however, keep all of your filters off to allow the algorithm to collect a lot of data quickly.
We hope these tips help you to become not only more successful with Opcity, but that they help you succeed with online lead conversion, no matter the source.
If you have additional questions, visit support.opcity.com and our team will be happy to assist you.
Opcity matches motivated home buyers and sellers with the best real estate professional to help them through their journey. Our team of 300 inside sales agents are on the phones seven days a week, from 7am to 11pm central time, 365 days a year. We call the majority of leads within 4 seconds of them submitting their information online. We see the lead from introduction through close, and provide the tools and coaching to real estate agents, lenders, settlement service providers, and more to ensure the client has the best experience possible.