Knowing the Inventory in Your Market Area: One of Real Estate Agent Caroline Sapunarich’s Keys to Success

Posted by Nicole Brooks on January, 22 2019

We are excited to announce that Better Homes and Garden Rand Realty agent, Caroline Sapunarich, was Opcity's top closer by transaction volume in December 2018, closing $1.8M in that month alone.  

With 14 years in the real estate business, Caroline is a seasoned pro. She believes one of the primary keys to her successful career has been being well versed with the inventory in her area.

I know my inventory. I’m born and raised in this area. I know the inventory like the back of my hand.” 

Caroline believes the strength and unique value proposition of any real estate agent is a solid knowledge of what housing inventory is in their particular market and the surrounding area, and that every agent should know their inventory. 

Being familiar with the properties available in her area, Caroline is able to not only sell housing for top dollar but find the best homes for her buyers.

Her outstanding knowledge of her market area and her ability to match-up her clients with the perfect homes has garnered Caroline Opcity’s top performer in sales volume for December 2018. 

Caroline’s career path didn’t start with real estate. When she was 19, she took a real estate course in college but never pursued it as a career. For the next 15 plus years, she worked for a major company until it went out of business. With the uncertainty of what to do next, she decided to begin again with the real estate class she took years earlier and forged a successful career in real estate.

Even with a flourishing real estate career, Caroline is always looking to better herself as an agent. Having heard about Opcity at a work meeting, she decided to sign up for the additional leads she felt it could generate for her.

“It sounded like a great opportunity, and it has been extremely successful. My last 5 deals were from Opcity.”

Leads are what make a real estate agent’s business thrive. Online leads have become the norm for agents. Trying to stay on top of searching for and keeping track of online leads and referrals is a time-consuming part of an agent’s business. Opcity takes the stress out of finding and managing online leads. The professional staff at Opcity gather quality leads from all over the internet, and connects the home buyers and sellers with the best-matched agents in their area.

For Caroline, the benefits of receiving leads online have been, in her words, huge. “That’s where a lot of my business comes from, including referrals, especially since I joined Opcity.”

“My last deal I did was great! I not only got the listing for the client, but also the sale for her to purchase a new house. Her house was in a very desirable area, so I knew exactly what she was looking for.”

She only showed her client one house, and that was the house she ultimately purchased. Caroline's knowledge of the inventory in her area is her ace-in-the-hole in finding the right houses for her clients. 

"It was actually very quick. I think we closed in 65 days from the time I spoke with her.”

With her new leads, Caroline uses the information given to her from Opcity to set a baseline and then is able to really listen to her clients’ wants and needs when they meet in person. She has an uncanny understanding of what her client is looking for in a sale or purchase.

Not having to cold call, and to have a list of pre-screened leads can be an asset to any real estate agent whether they are a seasoned pro like Caroline or one that is just starting out.

For Caroline, her experience with Opcity has been successful. Her advice to other agents about joining Opcity, “You got to do it. It’s fantastic! The referral fee is worth it.” 


medium (1)Caroline Sapunarich is an agent with Better Homes and Gardens Rand Realty. She's a life long resident of Bergen County and loves helping people find their new home whether it be buying, selling or renting. I specialize in Residential Real Estate for the entire Bergen County area. Contact Caroline at



Topics: Agent Training & Education, How to Succeed with Opcity

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