Meet Jinnie Riley, Opcity’s top closer by number of transactions in November 2018. She closed four transactions in November alone and has 11 all time closes through Opcity.
Jinnie is going into her third year as a real estate agent.
“Sellers and buyers are doing their own research and operating independently. A lot of people want to list their properties FSBO, so agents have to work even harder to earn their business. It’s imperative to provide top service so people see the value of having a real estate agent help them with their transaction.”
Real estate agents used to have hard-to-come by information—the MLS—that the average person didn’t have access to. The internet has turned everyone into mini experts in every subject. Information is no longer the most important currency of the real estate agent.
Successful agents realize that and are adapting, focusing on adding value to their clients in other areas. Customer service, competitive advantages, marketing, and financial advising are all areas of expertise that real estate agents can step into to help their clients into their dream homes.
Customer service is Jinnie’s forte. She takes her time with her clients, holds their hand, and gets in front of them as soon as possible.
“Most of the success I’ve had have been with people who I could get to meet me face-to-face. Ninety percent of the time, once I’ve met a referral I close a deal with them. If I haven’t closed a deal with them, I probably haven’t met them in person,” said Jinnie.
In 90% of closes that occur through Opcity, the client and agent met in person within 12 days of the introduction, so Jinnie’s experience directly mirrors that.
“People often reach out because they’re in a hurry and they want someone to pay attention to them right away. As soon as possible meet them in person and get a connection with them on a personal level. You don’t have to show them a house every time, a quick meet and greet will do.”
Jinnie met Matthew, her first November close, through an Opcity introduction. They met, made an offer, and had that offer accepted within 8 days!
“I made myself available to him. I was prepared for the appointment. I took the contract to the showing in case he wanted to make an offer right away—and he did.”
Her second closing, Roger, came through as a buyer / seller. The initial intro was done in September, and she closed both transactions in November. Their property received an offer within the first 24 hours of being on the market.
Nick, transaction number four, had a quick turnaround as well. Jinnie credits her patience and market expertise to that one.
“When you speak with clients on the phone, it’s important you’re not in a hurry. The call is about them, so make yourself available to their timeline. Take the time to walk them through what they need. Talk to them like they’re across the table from you, and make them feel as comfortable as possible.
Remember that it’s a person on the other end of the line. You don’t want to come off as a telemarketer. Be helpful, be accommodating, answer your phone, and respond to questions right away.”
Opcity prescreens home buyer and seller inquiries, and collects all of the basic information that an agent would gather on a first call with a client.
“I’ve been very impressed with the Opcity process. Consumers have been screened for key points and the information provided helps move the conversation forward so I can be the most efficient agent possible by elaborating on what I already know about them. For example, if they’re relocating, I can ask questions about why they are moving to that area. And I can be ready to lookup the address provided.
I love that since they provided their information to Opcity, I can just login to my Referral Manager and get their phone number, email, desired price point, and everything else that was initially provided. It’s right there, so I can spend more time on the phone with them talking about their needs rather than collecting contact info.
Opcity’s been the best referral company that I’ve tried. They’ve led to more closings for me than other referral-based programs.”
Jinnie was born and raised in the Quad Cities. She found that she loved helping others and real estate was something she wanted to pursue. She is a full time real estate agent and I am constantly trying to better my career by staying educated and reading up on real estate facts. She services Bettendorf, Blue Grass, Buffalo, Carbon Cliff, Colona, Cordova, Davenport, East Moline, Eldridge, Le Claire. Her specialities include first time home buyers, relocation, and new construction. Contact Jinnie at Re/Max Elite Homes QC.