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Recent Posts

How Opcity Helped Lawyers Title of Arizona Strengthen Their Agent Relationships

Posted by Opcity Marketing on March, 6 2019

Lawyers Title of Arizona is a leading provider of title and escrow services. They're also the highest-ranked company in the real estate industry. In fact, their parent company, Fidelity National Financial, was ranked 293 on the Fortune 500 list in 2018.

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Is That a Lead or a Referral?

Posted by Opcity Marketing on May, 14 2018

Terry Miller is the owner of an independent brokerage, Miller Homes Group, in Texas. MHG has doubled in size every year since its inception six years ago. Mr. Miller accredits 50% of his business to leads and referrals. We proposed the question: what is the real difference between the two?

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Mastering the art of Follow-Up like RE/MAX's Ryan O'Neil

Posted by Opcity Marketing on April, 19 2018

During Gary Keller's vision speech at Keller Williams Family Reunion 2017 stated that the real estate has a -32% Return on Investment (ROI)* for online advertising, including purchasing online leads. The funny thing is, agents are purchasing more and more leads, even though they are continually not converting them to sales.

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Attracting Top Producing Talent: An Interview with Nick Bristow

Posted by Opcity Marketing on April, 10 2018

The key to any brokerage’s success is attracting and retaining top-producing talent. With over 86,000 brokerages in the United States, this is much easier said than done. When an agent decides to make a move, how do you ensure that your brokerage is in the running?

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Opcity Beats 63 Austin Startups to Win Tech Madness 2018!

Posted by Opcity Marketing on April, 8 2018

In March, we entered Austin Inno’s annual Tech Madness competition. Similar to a March Madness basketball bracket, Austin Inno pit 64 Austin startups against each other in head-to-head matchups, and asked their readers to answer one simple question: Who would you invest in?

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