Opcity Marketing

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Recent Posts

Growing the bottom line: How an NYC broker uses Opcity to build on his success

Posted by Opcity Marketing on May, 22 2019

Stephen Love is a Manhattan broker who has been in real estate for 17 years. He has built a successful business and has always been able to grow his clientele—but that doesn’t mean he isn’t always looking for great clients. Stephen started using Opcity as a way to get quality leads, and says the platform has been a great resource for his business.

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Is That a Lead or a Referral?

Posted by Opcity Marketing on May, 14 2018

Terry Miller is the owner of an independent brokerage, Miller Homes Group, in Texas. MHG has doubled in size every year since its inception six years ago. Mr. Miller accredits 50% of his business to leads and referrals. We proposed the question: what is the real difference between the two?

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Mastering the art of Follow-Up like RE/MAX's Ryan O'Neil

Posted by Opcity Marketing on April, 19 2018

During Gary Keller's vision speech at Keller Williams Family Reunion 2017 stated that the real estate has a -32% Return on Investment (ROI)* for online advertising, including purchasing online leads. The funny thing is, agents are purchasing more and more leads, even though they are continually not converting them to sales.

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Attracting Top Producing Talent: An Interview with Nick Bristow

Posted by Opcity Marketing on April, 10 2018

The key to any brokerage’s success is attracting and retaining top-producing talent. With over 86,000 brokerages in the United States, this is much easier said than done. When an agent decides to make a move, how do you ensure that your brokerage is in the running?

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How to Turn a Phone Call into a Face-to-Face Meeting

Posted by Opcity Marketing on April, 5 2018

Your moment has arrived: the opportunity to prove your worth as a real estate agent. You have a homebuyer on the phone. You know they want to buy a home and you now have their attention. So, what now? Where do you go from here?

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