During Gary Keller's vision speech at Keller Williams Family Reunion 2017 stated that the real estate has a -32% Return on Investment (ROI)* for online advertising, including purchasing online leads. The funny thing is, agents are purchasing more and more leads, even though they are continually not converting them to sales.
The key to any brokerage’s success is attracting and retaining top-producing talent. With over 86,000 brokerages in the United States, this is much easier said than done. When an agent decides to make a move, how do you ensure that your brokerage is in the running?
Your moment has arrived: the opportunity to prove your worth as a real estate agent. You have a homebuyer on the phone. You know they want to buy a home and you now have their attention. So, what now? Where do you go from here?