About Opcity

More and more home buyers & sellers are starting their process online, but most brokers aren't set up to consistently turn online inquiries into transactions. Opcity's platform delivers close rates 3-5x the industry average. Our executive team and investors combine expertise in applied analytics, machine learning, and operations that uniquely position Opcity to disrupt this $500 billion market.


Executive Team

Ben Rubenstein

Founder & CEO

Ben has extensive experience in online marketing and building large inside sales teams. As a founder of Yodle, he grew the company to over 1,500 employees and 55,000 small business customers, resulting in a $342 million exit. Ben has been recognized by INC 30 under 30 & Empact 100, and is proud of leading Yodle to be named “Best Place to Work” in Austin, Scottsdale, New York and Charlotte.

Michael Lam

Founder, CFO & Head of Analytics

Michael has a diverse background in operations and management. He has founded consumer goods companies with over $40 million in sales, was VP of Corporate Strategy and M&A at Citigroup, and an Associate Consultant at BCG. He now manages growth, operations, and finance at Opcity.

Jason Goldberg

Head of Engineering

Jason has spent the last decade delivering consumer-oriented applications for both early-stage and Fortune 500 companies. He has built key products across a wide range of industries, including: finance, retail, information security, and event management. His team is responsible for the technology platform at the heart of Opcity.

Joe Teitelman

Head of Sales

Joe has held multiple leadership positions in sales, training, and operations. Over ten years at Yodle, he scaled the team to over 700 sales representatives and led the integration of the sales & client service teams following the Web.com acquisition. At Opcity, Joe is responsible for developing best-in-class sales & customer support teams that drive revenue growth while maintaining a great culture.

Courtney Dickey

General Counsel

Courtney Dickey has a decade of in-house experience advising Austin tech companies. Prior to joining Opcity, she served as Senior Director of Legal at HomeAway.com, where she helped the company navigate through its early growth, managed its $216 million IPO, and helped execute the $3.9 billion acquisition by Expedia, Inc. As General Counsel, Courtney oversees regulatory compliance and corporate governance and works with the executive team to chart Opcity’s path to sustainable growth.

Stace Houk

Head of People Operations

Stace brings 25 years of experience in human resources & business operations leadership to Opcity. He has helped multiple technology firms successfully navigate the challenges of growth from start-up to full maturity. Stace is passionate about solving business challenges through effective human capital processes and infrastructure while creating great places to work.

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